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"You Don’t Own Me: How Mattel v. MGA Entertainment Exposed Barbie’s Dark Side" - BookIT series talk by Prof. Orly Lobel, USD School of Law
Start Date: 3/22/2018Start Time: 12:00 PM
End Date: 3/22/2018End Time: 1:00 PM
Event Description:
The upcoming IP BookIT talk will feature You Don’t Own Me: How Mattel v. MGA Entertainment Exposed Barbie’s Dark Side (W.W. Norton 2017) by Orly Lobel, the Don Weckstein Professor of Labor and Employment Law at the University of San Diego School of Law.

Professor Lobel is an award-winning author of several books and numerous articles. Her areas of expertise are Intellectual Property, Employment and Labor Law, Government Agencies, Employment Discrimination, Consumer Law, Administrative Law, and Public Interest/Public Law and Regulation. Prior to joining to USD School of Law, she clerked on the Israeli Supreme Court. She also taught at Yale Law School and served as a fellow at Harvard University Center for Ethics and the Professions, the Kennedy School of Government, and the Weatherhead Center for international Affairs.

Professor Lobel will discuss the epic legal battle between Mattel and MGA Entertainment involving their famous Barbie and Bratz dolls. In 1959, the Barbie doll was created and became an instant sensation. Mattel quickly monopolized the doll market and Barbie emerged as an international icon. Fast-forward to 1998 where a clothing designer, on leave from Mattel, created the Bratz dolls and later sold them to MGA Entertainment. Mattel, having met its biggest competition yet, sued MGA Entertainment claiming that any invention, whether created during the workday at Mattel or after hours, belonged to the company.

Please join us to take a look at a side of the toy industry that is often unseen. Professor Lobel will guide us through this thrilling toy story which puts the ideas back in the hands of the creators.

There is no charge to attend this event and a free pizza lunch will be provided. The IP BookIT is co-sponsored by Chicago-Kent’s Intellectual Property Program and Center for Design, Law & Technology (cΔ).
Location Information:
IIT Downtown Campus - Chicago-Kent College of Law
Room: Institute of Design, 7th Floor
Contact Information:
Name: Patricia Y. O'Neal

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